Having followed the Ankor journey from the start, we have enjoyed getting to know founders Mike Sager and Elliot Cousins. We have witnessed how they have brought a new energy and perspective to the industry, driving the digitalisation of the charter sector forward - all whilst maintaining their signature Aussie wit.
In order to build a product people actually want and need, you must first develop your listening skills. At least that’s what Elliot Cousins of Ankor Software believes: "First and foremost, we listen." Perseverance and tenacity is also essential, as Ankor discovered after their first product launch. Their end-to-end process flow for charter brokers needed more work than originally anticipated: "We had to eat humble pie to get where we are now. The amazing take-up of our global yacht availability calendar, mobile app YachtNoter and itineraries platform Trips, are testament to this.”
Read the full article from Yachting Ventures here.